Website Conversion Checklist for small businesses

Twenty checks you can run on your own website in about ten minutes. Open your site on your phone, tick what’s true, and see your score at the end. Nothing you tick is saved or sent anywhere.

01 First impression

Someone new can tell what you do, and for whom, within five seconds of landing.If the headline is your business name or “Welcome”, visitors have to work it out.
There is one obvious next step above the fold: call, WhatsApp, book or enquire.Several equal buttons, or none, and most people do nothing.
The page loads in about three seconds on mobile data.Test it on your own phone with Wi-Fi off. Heavy photos are the usual cause.
Photos are real: your work, your place, your team.Stock photos make a small business look like everyone else.

02 On a phone

A call or WhatsApp button is visible without scrolling.Most local customers are on a phone and want to tap, not type.
Text is readable without zooming, and nothing spills off the side of the screen.
Buttons and links are big enough to tap without hitting the wrong one.
Phone numbers and addresses are tappable: tap to call, tap for directions.

03 Trust

Your address or service area is on the site.People want to know you are real and nearby.
Real reviews or examples of your work are shown, with names where you have permission.
Prices, or at least a starting price, are visible.“Call for price” puts off people who are only comparing.
Opening hours and contact details are current.

04 Getting in touch

The contact form asks only what you really need.Every extra field loses some people.
After sending the form, the visitor sees a clear “thanks, here’s what happens next” message.
You get every enquiry. You have sent yourself a test in the last month.Broken forms are common and silent.
Every page ends with a way to get in touch, not a dead end.

05 Found on Google

Each page has its own title that says what you do and where.For example “Bridal makeup in Kochi”, not “Home”.
Your Google Business Profile is claimed, and it links to your website.
You can see how many people visit and where they come from (analytics).
When your link is shared on WhatsApp, it shows a proper title and image preview.

Want someone to go through it with you?

The Website Growth Audit covers these checks and more, on your actual site, with 5 to 10 fixes in priority order and a short call to go through them.

Request an audit · ₹999 Ask on WhatsApp